Do you know the value of the mistakes you've made in the past has for the marketing of your business in the future? You would be amazed what a gold mine of marketing wealth can be found in learning about your mistakes. We all would like to think that we are providing excellent service to everyone who uses our business. Unfortunately, none of us are able to please absolutely everyone who considers our businesses.

It is possible to please your customers if you provide quality goods and service with a pleasant demeanor. Still, satisfying everyone in your client base isn't always possible. What you need to know is this: What made your client leave? Learning from your mistakes is the only way to keep these clients from leaving in the future. You need to know what part of your customer service or marketing failed.

Marketing analysis has shown that as much as 19 out of 20 customers who are not happy with your service won't candidly protest to you. You may believe this is not a severe dilemma since these problems aren't ones you have to handle, but this is a major issue. The concern is two fold. Not only have you completely lost a potential client, but the bigger problem lies in the fact that they are very likely to tell others who inquire about your services all about their negative encounter.

In most businesses it is the case that you will have about 25 people who are dissatisfied with some aspect of your service and don't complain for everyone that actually complains you. Consider that you lose about 25 times the number of customers who actually complain about your services. If you need more motivation, well over 90% of them may have continued to buy from you if you solved their complaint in a timely manner.

One of the smartest things you can do is set up a system that monitors customer feedback so that you can have important customer input into your business. The good news is that this is easy to do. You will need a system that will tell you who your customers are and how often they use your business. It is important that you have their contact information. Once you have accomplished this you can work on a system that asks customers for feedback so that you can hear whether they are satisfied with the services or products they received from you. It will take some work to lay this all out, but, it is not a difficult process. Unfortunately, most business owners don't realize how important this is and don't bother.